Travel and tourism brand workshop

We recently had the opportunity to work with students from Leeds University . The Travel and Tourism course invited us over to provide a guest lecture on their design module.

Having presented to large business and won over important clients you would have thought this would be a breeze but the thought of presenting to fresh faced students was a little daunting.

We gave a 20 minute presentation about our branding work and an overview of the design industry. The students had already been given a brief of creating a fictional travel brand, our role was to critique and expand their understanding of what a brand is and can be.

A very interesting afternoon and felt good to be out of the studio getting excited about design and trying to inspire others.